It is actually a website inside a website , which is very informative and cool. A microsite can be a small 5 pager or a full-fledged website depending on requirements. Then why is it called "Micro"? Just because this website does not represent a company but only a specific function or a business unit of that brand. For Example:. Marriott Hotels has a website at the brand level, depicting the brand itself and its subsidiaries.
Link to the Brand Website. But when you book a hotel in Pune, you go to that hotel's separate microsite to scroll on each page about the services offered and the discounts available, not on the brand's mother website.
There is a brand website of Microsoft as well, on this link , but if you want to purchase a Microsoft product like Office , you will have to go to the Office Microsite, on this link where all the pages will be dedicated to the product line, length , and depth.
A landing page is technically any page where the audience lands on but in this context , we are referring to a stand-alone landing page.
Before you use this as a website for your company, think again about why you need a website in the first place? If it is for a business, you need to have separate pages for showcasing your products or services to give better clarity to your audience.
A website is a seal of trust for a brand. A landing page is created only for "lead generation" purposes on Search Engines like Google, Bing, etc. By running search ads on Google, you get a more mature audience who know about the services in general and are now seeking them intentionally by Googling them. Hence, the leads generated on a landing page are much more qualified than through Social Media platforms like Facebook Facebook Native Lead Form. When they reach your page, they read your content and consider you as an eligible option.
They navigate to the lead form to fill it for you to call them back. Do you remember filling up lead forms for your college admission on the college's page, it was totally intentional. Wasn't it? On the landing page usually , you have broad information about the advertised offering and only one link attached, that of a Lead Generation Form.
The second way out is to only go back or closing the tab. If you integrate information about this offering into your main website, then remove it later, this could give a perception of failure or weakness.
With a microsite, on the other hand, the site can just be taken down without any reflection on the parent company whatsoever. Another value of an independent microsite is the ability to experiment with domain extensions that may appeal more to your target audience.
When in doubt, stick with what you know. Every website on the Internet today is expected to be performant. Microsites must go beyond customer expectations in this regard if the marketing strategy is to be successful. With a powerful strategy behind it, the microsite might be attracting lots more traffic at once. Plus, the site itself is equipped with all the animated and interactive features that provide the payoff for the visitors. This is why we believe a microsite should load in a tenth of a second or less, an outcome that depends on microsite architecture.
From multiple models of mobile phone, to laptops, desktops, tablets, and even other smart devices, the content of the microsite needs to translate well across all platforms and operating systems. There might be an expectation that because a microsite contains fewer pages and is more focused in scope than a website, it will be easier to build or maintain. But the time to complete each actually depends on the functionality. Since the content of a brochure website is historically more static, it might be easier to implement.
A microsite with complex functionality and animation might be more intensive to create, especially with concerns around load time efficiency and performance to consider. They just want information, and to be engaged and excited by the content they find.
At DeveloperTown, we collaborate with marketing teams to understand what features of either type of site will achieve your goals. Contact us to discuss upgrading your web presence. Let's Talk. Innovation Sprints. Digital Transformation. This team of innovators have committed to finding scalable solutions to societal issues, like education and health.
And they give you a short but concentrated dose of what exactly it is they envision for the future on their microsite. With a visual journey through how data is generated, travels, and is analyzed, users learn that a lot of unused data is created every day and left unsecure. The site features her latest music video and tour dates, and it allows pre-sales of her new album, Manic. All of her socials are linked to the site, as well as a button that will take you to her official merch store.
They all have their own styles and brands, which matches her reputation of building stories and worlds around her albums. The screenshot may seem a little empty at the moment, but according to the counter from the time the photo was taken, in 23 days it will be the season of holiday cheer.
Which is another way of saying that your email inbox is going to be full of ElfYourself animations. ElfYourself is a great example of a microsite meant to entertain loyal customers and generate brand trust and loyalty. Users are engaging with OfficeMax outside of transactions and sales, creating a positive familiarity.
The site details their eight day journey across miles in the state of Utah, taking you day by day through the struggle. For any cycling enthusiasts out there, this is a pretty inspirational find. You can arrange the spacecrafts by date or image and receive information on their purpose and history. NASA has been taking great efforts into making their research accessible to the public.
This just happens to be one of the more geek out-worthy. It is usually built around a single, short-term digital marketing campaign and is supported by social media, video content, and more. As you can see, it has completely different navigation and separate sub-pages.
A microsite will not hurt your SEO, but it might not help it either. If you are looking to improve your SEO, focus on making adjustments to your main website pages. What Is a Microsite? Quick Links. What Is It? Microsite Benefits 3. Are They Necessary?
0コメント