In , CoverGirl became one of the first major cosmetic companies to defy gender norms by naming a man as one of their spokesmodels. Makeup artist James Charles , who rose to popularity on Instagram, was named the company's first male CoverGirl or, as Charles prefers to call himself, CoverBoy.
Just 17 at the time, Charles would soon be joined by other men repping cosmetics companies. His CoverGirl status helped open the door for people of all genders representing beauty brands. CoverGirl has promoted diversity by hiring members of other communities underrepresented in the beauty industry.
In , Nura Afia became the brand's first Muslim ambassador. In , model Amy Deanna became the first CoverGirl model to have vitiligo, a condition which, as explained by The Independent , causes white patches to appear on the skin due to a lack of pigmentation. The condition affects one percent of the world's population, but, until Deanna came along, models with vitiligo hadn't appeared in major ad campaigns.
At the end of the day I am just like everyone else, I just happen to have spots. It's a part of my identity, but it doesn't define who I am For there to be so many of us and so little representation, it's truly disheartening. I work with CoverGirl; I'm a black woman; I have vitiligo. That is empowering. The Noxell Corporation ran CoverGirl until the late '80s, by which time it had expanded beyond the United States and had broken into the global market, especially in Europe.
While sales outside of North America were modest compared to the success CoverGirl saw in the United States and Canada, the line was still bringing in enough money to attract the interest of bigger companies. The transaction made Coty one of the world's largest beauty brands, giving them not just CoverGirl but other major lines like Clairol hair care and Max Factor makeup. Coty already owned quite a few big label brands of its own at the time, including Calvin Klein perfume and Rimmel cosmetics.
The acquisition didn't just make Coty one of the world's biggest beauty brands, but also the world's top fragrance brand. In , CoverGirl made a big change that made its products more appealing to socially aware consumers. The company made the decision to go cruelty free, announcing that it would no longer be testing products on animals and that CoverGirl products were officially certified by Cruelty-Free International. The organization gave CoverGirl Leaping Bunny certification, a logo added to the company's products that assures buyers that none of the products or ingredients used by CoverGirl or its suppliers are tested on animals.
It demonstrates how it's possible to be an accessible and innovative brand without inflicting suffering on animals. As a result, beauty products from select factories in China have been tested by the FDA to contain mercury, mold, cyanide, lead, formaldehyde, arsenic, human urine, and rat droppings.
CoverGirl manufactures the same types of products as Maybelline. CoverGirl was the first makeup company to introduce a medicated foundation and cosmetic line.
With their clean and fresh type of appeal, CoverGirl cosmetics continue to grow and add to their offering of beauty products. CoverGirl has always had celebrity endorsements, but by partnering with a year-old gay woman, we moved into unchartered territory. Where is Louis Vuitton Products manufactured? According to the official website of the Louis Vuitton brand, their products are not made in China at all.
Does No7 sell in China? No, No7 is not sold in mainland China where animal testing is required by law. Remove Chinese apps from your mobile. Tell your friends why and how to boycott Chinese products. Disclosure: This post contains affiliate links.
Read more about what that means and how it works on my Disclosure page. Lindsay is the creator of Blushing in Hollywood a beauty, dating, travel and lifestyle blog based in Los Angeles, California. View all posts by Lindsay. You must be logged in to post a comment.
This site uses Akismet to reduce spam. Learn how your comment data is processed. Skip to content. Share this: Email. They have some great foundations and lipsticks. There are beauty gurus that swear by their photo-ready foundation. Plus, the Revlon super lustrous lipsticks feel super soft on the lips.
Many Revlon lip products are made in the US. Some Revlon foundations, concealers, and powders are made in China. Now we have the super popular ELF, who are known for their affordable prices! ELF eyes lip face is one of the most popular drugstore brands. For makeup beginners, ELF brushes are a great start. All ELF products are manufactured in China. Next is Almay! Almay is one of those go-to brands I always reach for. I needed makeup for prom and what did I grab in CVS? Almay blush, lipstick, and concealer.
What I love about Almay is that there is always a coupon and you know me, I love a good deal. I love that this eye makeup remover takes off my mascara without rubbing off my lashes. I actually stopped wearing mascara for a few months for this very reason. I kept losing lashes whenever I took my mascara off.
Almay foundations, concealers, and mascaras are made in the USA.
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